The Creators of The Esteem Dream Corp.
Inspired by the power of Experience Marketing to influence an
audience and the notion that society could be different if people
had a greater sense of self-worth, Sarah Varley
and Jennifer Hilborn formed The Esteem Dream
Corp. in 2001.
The first proprietary event of The Esteem Dream Corp. is an electric esteem-building event series for teenage girls called The Girl Event. This event launched in Toronto Fall 2003 to a sold-out crowd of 1300 teenage girls and returned for two more successful shows in October 2004. This event series secured sponsorships from some of Canada's leading corporations, including Rogers Communications, Hudson's Bay Company, Proctor & Gamble and Universal Music and received broad media coverage across all four major Canadian news outlets. In addition, the principals, Hilborn and Varley, were profiled on CTV's Canada AM for their social entrepreneurship. A similar event for boys called Real Guys is currently in development.
A division of The Esteem Dream Corp., Esteemed Events, offers strategic event marketing, corporate social responsibility and sponsorship consulting. Recent clients include Tennis Canada, Rogers Media, Novo Nordisk Canada, the Anemia Institute, Muscular Dystrophy Canada, The Hearing Foundation of Canada and the Association of Registered Interior Designers of Ontario. Esteemed Events hosts and manages all of Canadian Fundraiser's workshops for charities outside of Toronto and they have developed a Special Events workshop for Canadian Fundraiser. Varley and Hilborn have been invited to speak on sponsorship for the Sponsorship Report, Ontario Festivals and Events Conference, and the Association of Fundraising Professionals.
Prior to the creation of The Esteem Dream and Esteemed Events, Hilborn and Varley each built solid careers in Marketing Communications.
 Jennifer
Hilborn is an expert communicator with extensive Canadian
and international experience. Jennifer has learned from hands-on
experience that business can successfully address both its own
goals and societal concerns.
In 1999, representing Ericsson, Jennifer successfully led the creation of a unique global tri-sector social issue partnership. The innovative partnership, involving Ericsson, the International Red Cross/Red Crescent Organization, and the United Nations, aimed to address global disaster response. Its
success, resulted in Ericsson's inclusion as a "good corporate citizen" in the
Millennium Report of the Secretary General of the UN, the first time such public recognition had ever been given by the UN to a corporation. In 2000 Jennifer was invited to participate as a panelist at the United Nations Economic & Social Summit.
Jennifer also created her own column, bCause in a local Toronto newspaper, ETC News focusing on socially responsible corporations in her community. Her volunteer work also includes leading a weekly youth group and sitting on a selection committee for Flare Magazine's Annual Volunteer Awards.
 Sarah
Varley is a natural in her vocation as an event marketing
and strategic communications manager. At Ericsson, Sarah managed
the successful title sponsorship program for the Ericsson World
Cup of Freestyle and the company's involvement in the inaugural
Trader's Challenge, a stock market charity fundraiser.
As part of Ericsson's global Entertainment Marketing strategy, Sarah planned and executed 12 premiere screenings of the movie Tomb Raider across North and Latin America. Her event marketing skills also made her the obvious choice to address the 2001 Corporate Sponsorship & Strategic
Marketing Conference in Toronto, and host a round table at the 2001 IEG Sponsorship Conference in Chicago.
As a volunteer, she is currently responsible for Player Hospitality at the Canadian Open Tennis Championships. In 2002 her outstanding organizational skills were recognized when she was honoured as the Volunteer of the Year. She is also a dedicated volunteer for Mid Toronto Community Services and their Meals on Wheels program.
|
